fundamental of digital marketing, in that it is tell about the marketing tools

Fundamental Of Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. For more(
http://widespectrum.online). Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influence marketing, content automation, campaign marketing, data-driven marketing, e- commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.

Channels Of Digital Marketing

In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned
above, which strictly occur online. For more information-http://learndigital.withgoogle.com

Uses in Digital Era

  • Brand Awareness
  • Ease of Access
  • competitive Advantage
  • Effectiveness

Development & strategies

  • Segmentation
  • Influence Marketing
  • Re marketing
  • Game Advertising

Benefits Of Digital Marketing

  • Digital Marketing Is Most Powerful Forum Of Marketing
  • Most Cost Effective Way Of Digital Marketing
  • Measurable Form Of Marketing
  • Help In Seeking Buyers
  • Connect With Mobile User

Recent Trend In Digital Marketing

In Digital marketing, Video Marketing is playing a major role and is believed to continue for quite sometime to come. As per sources Facebook account holders watch over 8 million videos each day, and these videos are mostly watched through mobile phones, tablets, laptops etc.Social influence marketing is getting more attention and expert marketers are considering to establish strong relationship with celebrity influence.This form of marketing helps in attracting target audiences, converting the web visitors, and generating and closing the leads and delighting customers into brand promoters.

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