AdSense is a advertisement program started by Google, it display contextual ads matching with nearby keyword. Till date Google AdSense is considered as one of the best pay-per-click program to make online money.
There are many ways to monetize your website traffic, and most of them are related to advertising third-party products or services to your website visitors. There are many advertising programs that can help you earn money nowadays, but the most popular is Google Adsense.
How To Make Money Using Adsense?
Suppose an Advertiser want to advertise his products like laptops through Google, so he would bid on certain keywords like “laptops, computer, PC, etc”.
Now as a publisher you applied for AdSense and got approved for it. So if any of your article contain keyword like “laptops, computer, PC, etc” Google AdSense will display the same ads on your blog, Google get paid when those ads are clicked by any visitor on your site.
It is an easiest way for blogger to make money with their blogs. You as an blogger need to do Google AdSense sign in and ad code to their site, AdSense spiders crawl the webpage and check their inventory to display related ads on your blog.
Benefits of using Google AdSense
We all know Google, it is heart of internet. Once it was shut down for few minutes and 50% web traffic gone down.
- It is a program of Google, so everybody trust it.
- It is pay-per-click program i.e. when a person coming to your site click on AdSense ads, you get paid.
- It display contextual ads i.e. it detect the keywords around and then displays the ads accordingly. For example, if you are writing a post on Digital Marketing, 90% ads would be related to Digital Marketing.
Another way AdSense shows ads is by using the cookie method. Based on user search history, they display targeted ads which convert better.