The first display ad graced the internet on October 27, 1994, on HotWired, and it looked like this:
Though it’s not clear from the ad copy, the ad was promoting AT&T internet by offering visitors a virtual tour of an art museum.
Display ads have come a long way since 1994, here’s what a typical display ad looks like today:
However, it’s not just the appearance of display ads that have changed – the frequency with which users see display advertising has exponentially increased over the years for more details-http://widespectrum.online/
Statistics show that an average US user sees around 63 display ads per day:
That’s overwhelming, to say the least, and probably the reason why last year 380 million people used adblock software on their mobile browsers and 236 million people used Adblock software on their desktop browsers – these numbers are a significant increase from 2011:
Some of the reasons why users opt to use Adblock software include the threat of malware, interruption, slow website loading time, too many ads on too many web pages, and tracking by unknown parties:
Does this mean there’s no point in creating display advertising campaigns?
Well, quite the contrary, when you create display ads that target the right audience with the right message, you have the potential to significantly increase brand awareness and your ROI.
So, what exactly is display advertising?
What is display advertising?
Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc.
Display ads are placed on relevant third-party websites in the form of banner, image and text ads. Display advertising is pretty much a blanket term that includes every visual ad placed on a website, however, it can be divided into three basic categories:
1. Site placement advertising: In this type of display advertising the advertiser/marketer chooses the website they would like to run their display ads on.
2. Contextual advertising: In this type of display advertising networks place ads on relevant websites, for example showing an ad for dog food on a pet adoption website.
3. Re marketing: Re marketing display ads appear in front of users who have been on your website or post-click landing page but have left without completing the relevant conversion goal for more info..https://blog.bannersnack.com/banner-advertising-basics/